The Unthinkable Optimization
Posted on April 17, 2016
The optimal choice is not necessary nor -- and this'll shock a lot of technologists -- even all that desirable as far as the business is concerned (because it'll take too much time, too much work, too much budget, or be too much of a distraction from the core mission or market value adding activity of the business).
Instead hone your skills at being able to drill down into the underlying business drivers and personal motivations for any work or request that comes your way. Then refine your effectiveness at figuring out the best ways to target those drivers / motivations in a meaningful way as quickly as possible (you can always tweak and extend that impact further later on.)
If something is worth optimizing, it's that.
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